Board Spotlight - Communications
Posted by Susan Burness
on Jan 19, 2012
Enhancing Rotary’s public image and awareness is one of Rotary International’s three strategic priorities.
Communications is the link that connects Rotary Clubs internally and with their community and beyond. We also know PR can open the door to new members and give our existing members a sense of pride.
Both internal and external communications are two main areas Dublin AM Rotary’s Communications Committee focuses on each year. And with evolving and expanding tools in the toolbox – our communications efforts range from producing the bi-weekly Reveille, to capturing club events and meetings in photos, using social media and working with local media to tell our stories of service to our community.
PR Grant Campaign
Our District Governor Brent Rosenthal made a commitment early on to encourage clubs to enhance the public image and awareness of Rotary in our local communities. The District applied to RI for a PR Grant and has invited clubs in District 6690 to apply for grant money to promote Rotary in their local communities using one of RI’s campaigns: “This Close – Stop Polio Now” or “Humanity in Motion.”
We have great news to share with the club. We received $1000 from the District (in addition to a $500 match from our club) to implement a print ad campaign featuring the Humanity in Motion “faces” ads. We are excited to connect our local members to our local community and showcase our passion for service and fellowship that happens through Rotary. We hope to create some buzz and interest in Rotary through the ads. We will also leverage the ads using a QR code, our website, social media and Facebook ads.
I want to recognize the efforts of the Communications Committee for the work they do for our club. From taking notes at meetings, photos at events, producing the Reveille and assisting and training members with Clubrunner, updating the website, working the AV equipment – the committee exemplifies Rotary in Motion! Thank you Michael Blackwell, Lisa Blackwell, Bonnie Coley-Malier, Raj Hora, Roberta Kayne and Mohan Viddam!